Ad fraud has a Chicken Little problem

by Ricardo Bilton
The ad industry can’t shake its fraud problem. Bad guys are finding creative ways to profit from the labyrinthian ad tech ecosystem, and it’s costing the industry a pretty penny. Over 30 percent of all ads are fraudulent, according the most popular soundbite, accounting for $6 billion in lost revenue in the U.S alone. Or at least that’s how some of the industry sees it.Read the full article

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