Are Interactive Video and Oculus Rift the Future of Storytelling?

by Tamarra Kemsley
Which technologies will bring about the next revolution in storytelling? That was one of the main focuses of conversation at Percolate’s “Transition” conference in New York City last week. One of the most interesting innovations on display was Interlude, the first video player to master the technology behind seamless interactive video.Read the full article

Now Is What You Make It | #FutbolNow | Pepsi

Visit to view the interactive version of the video. Pepsi® globally premiered a two-minute television commercial as part of the brand's 2014 football campaign -- celebrating football and music proving that "NOW IS WHAT YOU MAKE IT." Starring the impressive 2014 Pepsi all-star #FutbolNow lineup -- Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi -- the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie's iconic classic, "Heroes" -- available on iTunes. There is also an interactive version of the film providing an immersive viewing experience with a series of original moments for fans to unlock. The "now" is put directly into the hands of the fan, with additional interactive content to delve deeper into digital beat sensation Stony's tour through the streets of Rio -- allowing them to create their own experience. Find this at #FutbolNow Subscribe: Connect with Pepsi: