Conversion Optimization: Go Beyond the Checklist

by Theresa Baiocco
As a conversion optimizer, it’s pretty cool to see more businesses starting to “get it” that it doesn’t matter how much traffic they drive to their sites, if those sites don’t convert. Even big-name SEOs have jumped on the conversion bandwagon. While this mainstream acceptance of the field is awesome, it’s also resulted in oversimplification of a process that requires real brainwork.Read the full article