Enhanced Campaigns a year on: how have marketers adapted?

by David Moth
In early 2013 Google overhauled the way PPC worked with the announcement of Enhanced Campaigns. The new system enabled (or forced) marketers to manage their mobile and desktop PPC bids within the same campaign. While the stated aim was to simplify how PPC campaigns were run and reflect the way consumers shift between devices, some marketers felt that it was a ploy to drive up ...Read the full article