iBeacon trials: 13 brands trying to find a use case

by David Moth
You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology. At least that’s what people generally perceive to be the case due to consumer indifference to the other technologies I mentioned, as well as the fact that history proves that the safe bet is generally with Apple.Read the full article

Apple iBeacon technology applied to classical art in Antwerp Museum

Prophets has created a prototype with Apple iBeacon technology in the Rubens House in Antwerp. We´re breathing new life into the ancient works of Peter Paul Rubens using Estimote beacons in a temporary setup. Visitors use cutting-edge technology to interact with classical art. More info: http://www.prophets.be/work/#/ibeacon/

Case movie on: https://vimeo.com/95948530

Shopkick's shopBeacon (iBeacon/BLE) Trial Live at Macy's in SF

Shopkick deployed the first iBeacon/BLE-based presence signal at any major retailer on November 20, 2013. It is called shopBeacon and is currently live in a closed beta trial at Macy's Herald Square, New York and Union Square, San Francisco. ShopBeacon can welcome a shopper when she enters a store and show her location-specific deals, discounts, recommendations, and rewards, without her having to remember to open the app. It can also tie at-home browsing to in-store benefit—if she "likes" a specific product in the app, shopBeacon can remind her when she enters the store that sells it. It can also deliver department-specific offers throughout the store—so the boots she liked show up at the most useful time—in the Shoe department. ShopBeacon requires minimal investment, can be installed by sticking the device on a wall or other flat surface, and has a battery life of five years. Now available for purchase nationwide, it works with the shopkick app with its 6 million+ shoppers, as well as with retailers' own apps.