Post Marketing Persona Creation: Help–What Do I Do Next?

by Heidi Cohen
7 Steps To Add Personae To Your Marketing (Do Not Skip #3!) A persona is a key element of social media, content or really any type of marketing. BUT persona creation is NOT a marketing destination. You develop a persona to facilitate your marketing creation and enhance its effectiveness. By employing a well-developed persona, you no longer create content for a nebulous, undef ...Read the full article