Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

by Steven Jacobs
The product marketing teams at Google Wallet and PayPal‘s mobile app might want to lay off the marketing spending: a new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. In the study, which surveyed over 2,000 Internet users in June, four of five respondents said they were aware of mobile ...Read the full article