The Buy button — Facebook’s next big thing?

by Justin Lafferty
Facebook is testing a way for advertisers to make the direct sales pitch to people, and it could be a game-changer for advertisers and retailers. Through the Buy button, users can complete a transaction while staying in Facebook. Marketers are already excited about the possibilities. Among the call to action buttons, the one closest to the bottom of the funnel has been Shop N ...Read the full article