The Evolution of The Content Marketing Ecosystem

by Andy Betts
Content marketing has reached a crossroads. Technologies serving the industry are becoming increasingly more sophisticated. Content marketing, digital publishing, and social media are converging. The digital marketing landscape is becoming increasingly fragmented. Even changes in wider sociological factors and consumer mindsets are having an impact on the way we find, consume and share content.Read the full article

  • How clients are de-skilling the UK advertising industry - 28 readers - The financial pressures faced by agencies has resulted in the loss of experienced agency staff and a de-skilling of the agency workforce. Is the age of the agency as a 'brand custodian' over and are clients to blame?

  • With $1.5B Responsys Buy, Oracle Aims Right At Adobe, Salesforce In War For Cloud - 30 readers - On Thursday, Oracle announced positive quarterly earnings results that beat Wall Street estimates. The next day, it declared war. Oracle's announcement Friday that it's acquiring cross-channel marketer Responsys for a cool $1.5 billion is exactly that, a move that both responds to's centerpiece 2013 purchase while signalling to in...