The Shelf Life Of A Mobile Ad: Shorter Than You May Think

by Andrew Waber
When a user loads a webpage, they aren't doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn't just a numbers game — intelligent marketers (like those who are reading this article) are looking to get the most out of their advertising spend by targeting the right users in the right way at the right time.Read the full article