What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

by Lee Odden
As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find them selves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was.Read the full article