20 Ways To Enhance Your Display Advertising Campaigns

by Tara West
All too often Display advertising campaigns are set up and then left to run. This always amazes me, as the key to having successful and cost effective Display campaigns is in the optimisation. Setting up and pressing go won’t get you the most conversions, or the most relevant visibility, so optimisation is essential. As such, here are 20 tips to enhance your Display advertising campaigns.Read the full article

Google Engagement Ads

Engagement Ads strengthen brand- to- audience relationships by making a rich creative canvas come alive as consumers stream videos, play games, and more. And you're only paying when audiences engage- ensuring that your message is resonating with people that are most interested. Learn more at: http://www.google.com/think/products/engagement-ads.html