Does Mobile Advertising Work?

by Aaron Strout
We've all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering from the law of diminishing returns. While there is some truth to that phenomenon, advertising in all forms is far from dead. In fact, since 1926 (with the exception of a dip during World War II), ad spending has moved along at a regular clip, st ...Read the full article