General Mills hacks portrayal of fathers with #HowToDad

by Curtis Silver
Dads have not seen themselves portrayed positively in advertising for quite some time. To this day, companies like Lowe’s (and LG, and many others) insist on portraying fathers as hapless buffoons, giant adolescents who cannot manage children efficiently. As with any stereotype, these caricatures may have a grain of truth to them somewhere in their murky origins.Read the full article

Calls For Dad | #RealDadMoments | Dove Men+Care

Three quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media. It's time to acknowledge the caring moments of fatherhood that often go overlooked. This Father's Day, share the "Calls For Dad" film to celebrate with a dad in your life. Official Site: Follow @DoveMenCare on Twitter: Follow @DoveMenCare on Instagram: Facebook: Share your #RealDadMoments on Facebook, Instagram, or Twitter. Source: 2014 Dove Men+Care Dad Portrayal Study

New Peanut Butter Cheerios presents: #HowToDad

To all the dads out there: this one's for you.

The First Ever 2014 Cadillac ELR: Poolside

Introducing the first ever Cadillac ELR. You work hard, you create your own luck and just gotta believe, that ANYTHING is possible. Learn more about the first ever Cadillac ELR: To connect with other Cadillac fans, visit or follow @Cadillac on Twitter. To view other Cadillac videos like this, visit or subscribe to:

Power of Dad Oral B

Online video component of the social campaign launched by Oral-B for Father's Day. All footage is of real people, in real scenarios, all sourced from YouTube.

  • Huggies new campaign offends fathers - 7 readers - At a time when dads are routinely on diaper duty and national surveys show they are taking on more childcare and child-rearing stress, the antiquated Huggies stereotype is inspiring protests