How to Collect Customer Data Without Creeping Them Out

by Brian Conlin
Data is the present and future of marketing. Few people, if any, can argue that. However, the general public, including your target audience, has become wary of the whys, hows and whens of data collection. How can you avoid the creepy factor? Software Advice surveyed 385 U.S. respondents to see how a business’s collection practices affect prospects and existing customers.Read the full article