Is Your Website Visitor a Skimmer or a Diver?

by Lyndsay Peters
Online Marketing Blog by KAYAK Summer's here and people are taking to the water, whether it's rafting down a slow creek or getting out the waterskis. If you're avoiding the sun by staying in the office, there's a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.Read the full article