LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”

by Ginny Marvin
Today, LinkedIn launched a "dark" version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads don't get published to a company's LinkedIn page, so advertisers can customize and test ad messaging and creatives to targeted audiences. LinkedIn isn't the first social network to enable testing through posts that aren't published to a co ...Read the full article