NowThis News pivots for the Vine and Instagram era

by Lucia Moses
Creating news for the mobile, social and video-viewing audience is no easy feat. When former Huffington Post execs Ken Lerer and Eric Hippeau launched the made-for-mobile video news service NowThis News two years ago, its typical clip was a one- to two-minute burst, with an anchor hosting it. The TV-like presentation was familiar, even if the screen size was smaller.Read the full article