Turtle Wax Mines Social Media Gold With #Reflectie Contest

by Martin Beck
There aren't many consumer products that inspire more adoration than cars. We love them, pamper them, polish them and show them off to our friends. There's a reason the 1975 lyrics by Queen's drummer Roger Taylor — "I'm in love with my car, gotta feel for my automobile" — tongue in cheek though they were, still ring true today.Read the full article

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    adweek.com - 5 readers - Turtle Wax has seriously lagged behind some of its more hare-like automotive competitors when it comes to Twitter and Facebook. In short, it's been in social-media standstill. But now, the 67-year-old company is picking up the pace.