WPP Mobile Exec: Location Already ‘Not Special’ in Ad Tech

by Steven Jacobs
By the end of 2014, marketers are expected to spend more on mobile advertising than on newspaper and radio spots combined. And yet, the mobile gap — the lag between what marketers will spend and the amount of time consumers spend on smartphone — remains. The challenge for brand marketers is in quantifying the massive influence, which mobile marketing spending has in the brick-a ...Read the full article