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online.wsj.com - 10 readers - Spending on mobile ads is expected to jump 83% this year, but given how much time Americans spend on their devices, mobile-ad spending could be much higher, an indication that marketers remain uncertain about the medium's effectiveness.
allthingsd.com - 10 readers - Looming over the Internet industry is the mismatch between the growth in mobile usage and mobile monetization. At D10, Mary Meeker has the charts and graphs to show what's really going on.
adage.com - 8 readers - For WPP Group and a host of clients, 2008 finally was the year mobile went from being a possibility to a permanent part of brands' integrated media strategy .