2Q EARNINGS: There’s More to Facebook Mobile Advertising than Mobile App Install Ads

by David Cohen
There is more to mobile advertising on Facebook than mobile application install ads. So said Chief Operating Officer Sheryl Sandberg during the company's second-quarter earnings call Wednesday. First would just be if you could share with us any qualitative commentary about the breadth of mobile ad revenue. There is always a lot of debate back and forth about how big mobile app installs are.Read the full article