Google’s Matt Cutts: Link Building Is Sweat Plus Creativity

by Jon Ball

Is there a version of Google that excludes backlinks as a ranking factor?

Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like and am curious to try it out. BlueBumbleBee, Colchester, UK Have a question? Ask it in our Webmaster Help Forum:!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: More videos: Webmaster Central Blog: Webmaster Central:

How can content be ranked if there aren't many links to it?

How does Google determine quality content if there aren't a lot of links to a post? Ashish, India Have a question? Ask it in our Webmaster Help Forum:!forum/webmasters More videos: Webmaster Central Blog: Webmaster Central:

SMX West 2014: Keynote with Google Search Chief Amit Singhal

Amit Singhal has overseen Google's search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google's new "Hummingbird" algorithm update, no one has better insight into Google's many methods of trying to make sense of the world's information than Singhal. In this keynote conversation with Search Engine Land founding editor Danny Sullivan, Singhal discusses some of Google's recent updates and share his vision for what search might look like five years down the road. Search Marketing Expo (SMX) West Keynote. San Jose, CA, March 11, 2013. For more information, please visit:

SMX Advanced 2014 - Google's Matt Cutts You&A Keynote

Google software engineer Matt Cutts returned to SMX Advanced. As the head of Google's web spam team, Matt's been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Matt participated in the always popular and engaging "You&A" format keynote, in which he addressed questions from the SMX Advanced audience. For more informations please visit:

Read the full article