SPMD SHIFT Q2 report: Which verticals grew on Facebook?

by Justin Lafferty
Facebook’s Q2 performance has earned rave reviews, but how did advertisers do? SHIFT, a Facebook Strategic Preferred Marketing Developer, broke down Q2 ad performance by vertical. Some highlights: SHIFT saw entertainment achieve the highest CTR in Q2 at 1.8%, with CPG not far behind at 0.9%. SHIFT saw Auto and Entertainment achieve the most effici ...Read the full article