Why Buick is encouraging drivers to get out of the car and run

by Tanya Dua
Buick is great at building cars. But fitness apps? One would think an automaker has an incentive to keep drivers in their cars, but with its new MapMyFitness for the “Runs Worth the Drive” challenge, Buick wants to get putting a different kind of rubber to the road. In a contest that is running until August 6, Buick is challenging runners to log five miles of running per week, ...Read the full article