Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience

by Kevan Lee
Awesome news: 490 people saw a tweet I sent out this week! Awesomer still, 16 people either clicked the link, left a reply, or favorited the tweet. And as for the other 474 people? I couldn’t tell you. Did they enjoy the tweet? Did they notice it? Did it delight them? Did it—eep!—offend them? And perhaps most importantly, what can I learn from these quiet observers so that, ...Read the full article