Measuring PPC Return: Are Your Ad Dollars Going to Waste?
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements and market analysis for PPC, but also gives you ideas on how PPC can be a valuable asset to your marketing and sales departments. A great webinar for both PPC and marketing professionals, you'll learn some valuable information about PPC profitabiliity. In the recording, Hanapin Marketing experts, Jeff Baum and Roopa Carpenter, discuss how to measure your PPC return and make sure you're not wasting any of your ad dollars You'll Get Expert-Level Tips Like: *Measuring PPC profitability when it doesn't directly convert *How to use PPC to drive other marketing channels *Analyzing the worth of PPC data when crafting your overall digital marketing strategyRead the full article