Brace for impact

by Seth Godin
I would imagine that there are certain situations, perhaps involving the martial arts, where bracing for impact is a good idea. The rest of the time, not so much. If your car is about to hit a tree at thirty miles an hour, or the jet is about to slam into the wall of the Grand Canyon, it's not altogether clear that tensing all your muscles and preparing to be squashed is goin ...Read the full article