10 very cool examples of experiential marketing

by David Moth
Experiential marketing, what is it good for? The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.Read the full article

House of Vans London Opening

Opening in August, the House of Vans in London will be the physical manifestation of the culture and creativity that have defined the Vans brand since 1966. Always embracing and fuelling creative expression through art, music, skateboarding, BMX, street culture and fashion; the space offers a solid platform for the local communities to experience and engage with Vans' 'Off The Wall' spirit. With creative expression at the forefront; The House of Vans London will showcase an art gallery, a VansLab artist incubator space, cinema, live music venue, premium café and bars, gifting suite and skater built and designed concrete bowl, mini ramp and street course. houseofvanslondon.com #houseofvans

adidas Basketball | Jump With Derrick Rose in London

This Summer the UK went all in for D Rose. Find out what happened when London got a chance to jump with Derrick for a pair of his signature shoes. Get yours here: http://a.did.as/12q7OtG (UK only) Follow us on Twitter @adidasHoops Like us on Facebook www.facebook.com/adidasbasketball Get the music: https://itunes.apple.com/gb/album/judgment-day-feat.-orifice/id643919141?i=643919453

Mountain Dew

A snap shot of our high octane nationwide sampling roadshow which interacted with over 500,000 consumers for energy drink Mountain Dew. This included visiting festivals, street sampling and the 2012 Eurogamer Expo in partnership with Microsoft's Halo 4 release.


To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... Discover here what happened or visit http://www.tntdrama.com for more info. TNT. We know drama.

IKEA BIG Sleepover

The Only Way Is Essex star Sam Faiers joined 100 people to spend the night at IKEA as part of the Big Sleepover event in Lakeside. The reality star read guests a bed time story as part of the evenings entertainment designed to help educate people on how to get a great nights sleep