Case Study: Banana Republic uses lookalike audiences to find best shoppers

by Sonja Hegman Andras
When Banana Republic opened its doors in 1978, it quickly grew into a global brand set on making and keeping modern professionals stylish. Dedicated to helping customers achieve both professionally and personally, the company offers versatile apparel that can be styled for virutally any occasion. Challenge: While Banana Republic’s customer base is loyal, it is also aging.Read the full article