Facebook advertising seasonality: what’s the story?

by Jon Myers
With all media we see seasonal shifts in effectiveness, which is why it’s important for advertisers to be aware of seasonality across media and optimise around it. As newer advertising platforms like Facebook develop and evolve we start to get a sense of some of the seasonal factors at play. As such, we thought we’d dig into seasonality on the platform, and here’s what we found...Read the full article