How JCPenney changed its view of Facebook

by Brian Morrissey
Like most retailers, JCPenney spent years building up Facebook likes by the hundreds of thousands, imploring customers to “like our page” and paying Facebook for likes, too. The retailer now has more than 4.7 million Facebook likes. And yet it can no longer bank on reaching many of those fans. Facebook pretty much cut brands off from reaching their Facebook fans, unless of course they paid.Read the full article

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