Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account

by Susan Waldes
Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren't possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance quote requests turning into policies? Are the edu inquiries turning into students? A ...Read the full article