Marketing Day: More Google Glass Apps, Zillow Buys Trulia & The Retargeting Trap

by Amy Gesenhues
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Glass App Landscape (Finally) Showing Signs Of Growth It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it'll ever rival their size, actually), but the Google Glass app lands ...Read the full article

  • Importance of Affiliate Marketing Managers - 7 readers - Simply launching an affiliate program does not guarantee revenue. I’ve seen many affiliate programs fail because of the “if I build it, they will come” ...

  • 'China's Google' Baidu Working On Partial Self-Drive Cars - 4 readers, 1 Tweets - Google took the wraps off its self-driving cars in May, and now Baidu — commonly known as China’s Google — has also revealed that it is working on a similar... Keep reading →

  • Mozilla Interim Chief Chris Beard named permanent CEO at the Firefox Web browser firm - 2 readers - The maker of the Firefox Web browser, Mozilla Corp., has named Chris Beard as its permanent chief executive; he has served as CEO on an interim basis since April.

  • Amazon and Google deal on .talk, .play, .drive and others - 2 readers - Google and Amazon have started making deals to settle their new gTLD contention sets. Google won three contention sets against Amazon this week, judging by the latest withdrawals, while Amazon won ...

  • 12 Keys to a World-class Ecommerce Company - 3 readers - What makes any company stand out from the crowd? Is it the products? Customer service? Profitability? Growth? Something else? Many observers would answer all of the ...

  • Ad Age's 2014 Small Agency Awards: See the Winners - 3 readers - Ad Age awarded small agencies including Muhtayzik-Hoffer, Heat, Deportivo and more in its sixth annual contest.

  • This 344-Year-Old Company Is on Mobile Marketing's Cutting Edge - 2 readers - Hudson's Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's Bay, are getting on board the smartphone-triggered beacons trend with a test program rolling out today in 10 stores.

  • The Most Important M’s In M-Commerce | - 3 readers, 1 Tweets - A few customer groups are driving a disproportionate share of growth in smartphone use and mobile transactions. For entrepreneurs looking to build the next..

  • Snaps To Riches: The Rise Of Snapchat Celebrities - 11 readers, 7 Tweets - Shaun McBride takes no risks when drawing a Snapchat. He takes screenshots instead, to protect his works in progress in case of calamity. "If 20 people decide to send me a snap at the same time, my app will crash and I’ll lose my work," he explained as he took a [...]

  • BuzzFeed Video Is Trying to Change the Definition of Branded Content - 4 readers, 7 Tweets - With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward Things We All Do In Our Teens But Would Never Admit (almost at 1.8 million views), BuzzFeed Video is arguably one of the biggest names that produce