OkCupid says experimenting with consumers is a good thing

by Cynthia Boris
Earlier this month, someone at Facebook mentioned running a news feed experiment to see how people respond to positive and negative posts. What they found out was how people respond when they find out that they’ve been manipulated in the name of social science. There was much ranting and raving, angry virtual mobs and the FTC was called upon to investigate this abuse of power.Read the full article