Why Crowdsourcing Is Problematic for PR

by Jim Dougherty
There are a lot of definitions for crowdsourcing. The original pre-Wikipedia iteration of the word was meant to describe an open-call to a crowd to bid on work previously done by employees. Sufficed to say, that is an inadequate description of crowdsourcing anymore. Sure, there is a lot discussion around “crowdsourced PR,” and of crowdsourced campaigns such as the McDonald’s ...Read the full article


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