5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

The World Cup turned out to be the prime global marketing event of the year, and arguably the biggest marketing event of all time. The Super Bowl is, of course, the annual Belle of the Advertising Ball. Both sporting events attracted millions in sponsorship and merchandising rights, and we at marketing tech company Unruly tracked the most-shared branded videos from both tentpole events.Read the full article