8 Great Ways to Generate Publicity

by Brian Conlin
Is there anything more challenging for PR pros than making their brand newsworthy on a consistent basis? It can seem easy when you’re announcing a new product, but what about those days when your business seemingly has nothing to share? If you repeatedly throw the same news to reporters and consumers, you’ll soon find yourself ignored.Read the full article

GoPro: Red Bull Stratos - The Full Story

October 14, 2012, Felix Baumgartner ascended more than 24 miles above Earth's surface to the edge of space in a stratospheric balloon. Millions across the globe watched as he opened the door of the capsule, stepped off the platform, and broke the speed of sound while free falling safely back to Earth. Felix set three world records that day—and inspired us all to reach beyond the limits of our own realities, and reimagine our potential to achieve the incredible. GoPro was honored to be a part of this epic achievement, with seven HERO2 cameras documenting every moment. From the airless freeze of outer space, to the record-breaking free fall and momentous return to ground—see it all through Felix's eyes as captured by GoPro, and experience this incredible mission like never before. No one gets you closer than this. Shot 100% on the HD HERO2® camera from http://GoPro.com. Music East of the River "Wilderness is Their Home Now" "Satellites" http://eastoftheriveruk.bandcamp.com/album/we-deserve-to-love-again Additional Music: Rhian Sheehan "Less Is Less" (Courtesy of ExtremeMusic) https://soundcloud.com/rsheehan/rhian-sheehan-ovunque Special Thanks Red Bull Ed Herlihy The Internet Archive http://archive.org