Are We Making Money At Digital Marketing – Or Losing It?
by Andy Lombard
Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicating that digital media spend is expected to increase by $20 billion to $140 billion, or 27 percent of the global market, this year. This isn't a surprise, given the expectations of incandescent brand impact.Read the full article