Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager

by Amy Gesenhues
As part of the Walgreen's family of drug stores, New York's Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following. According to Duane Reade's Public Relations and Digital Communications Manager Calvin Pete ...Read the full article