Global Ad Spending Up, TV Ad Upfront Falls Short

The world continues to change. Reports are out this week that the Upfront period for TV ad spending – both for broadcast and cable – fell more than $600M from 2013. At the same time, eMarketer calculates global ad spending up more than 5.7% this year. The trends continue. The Upfront shortfall was unexpected, as both the networks and Wall Street were banking on an improving ec ...Read the full article