Great copy from The Natural History Museum: email edition

by Ben Davis
The Natural History Museum relaunched its online shop this summer in a blaze of incredible copywriting. We featured it on the blog because it was so much fun it had to be shared. And now, here's the follow up post with some more highlights from its summer email campaign. Fans of the word, great lizards and ecommerce, you're in for a blimmin' treat. N.B.Read the full article