Happy Birthday to Performance Marketing?

by Michael Levanduski
It is hard to imagine just now much the world has changed over the last twenty years. One of the biggest ways it has changed for marketers is with the truly incredible growth of performance, or affiliate marketing. Most people mark 1994 as the year affiliate marketing got started, when William Tobin began harnessing the power of the internet and affiliates to promote his compa ...Read the full article