How to Stop Your Welcome Email From Being a Dead End

A dead-end welcome email is a wasted opportunity. Image source. Your landing page rocks and leads are pouring in. Great! But what’s next? Before that first email newsletter or promo, your subscribers receive a welcome email – the beginning of a new relationship. Welcome emails get leads acquainted with your brand and set expectations for what you’ll give them and how often.Read the full article

The Email Subject Line Pitch

What makes an effective email subject line? This short video explains the research.

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