Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google

by Matt Southern
Google announced today via the Inside AdWords blog that they’re introducing product ratings on Product Listing Ads (PLAs). Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads. The changes will affect Google users in the United States.Read the full article

Staying On Top of Your PPC Game: An Interview with David Szetela

John Rampton interviews David Szetela from FMB Media at SMX in San Jose, California.