Mobile loyalty apps: which Australian brands are getting it right?

by David Moth
Smartphone owners are almost never without their device, which is why it’s a perfect place to store digital versions of brand loyalty cards. Research has shown that almost a third of Australian loyalty scheme members (31%) want an app alongside a standard plastic card, while a further 37% of respondents also said that they would consider paying for a loyalty app, depending on the benefits.Read the full article