Run Your Established SEO Like PPC & Maximise ROI Long-Term

by Chris Liversidge
Two to three months into a new search engine optimization SEO campaign, many businesses see a major, one-time traffic boost as a result of technical fixes. URL consolidation, canonicalising inadvertent duplication, 301 redirecting legacy URLs, 404 tidy-ups, and multinational SEO localisation can all create significant performance boosts for poorly configured sites.Read the full article