The 5 Technologies Driving Always-On Experiences

by Linda Bustos
In 2016, the CMO is expected to spend more on technology than the CIO, thanks to consumer demand for always-on immersive, personalized experiences and media across a variety of devices. In Insights 2014: Connecting Technology and Story in an Always-On World SapientNitro cites the Big 5 critical technologies that brands and marketers must need to understand as: mobility, big da ...Read the full article