The Plusses and Minuses of Retargeting

by Geoff Livingston
Ad retargeting uses web browser cookies to convert interested buyers with advertisements on third party sites. Like many tactics it works well enough for brands to keep using it, increasing conversion ratios by 70 percent. But the conversions may not be worth the antagonism of potential clients. In essence, marketers sift through the water and walk away with a few pieces of g ...Read the full article