The Right Message to the Right Audience – Key to Small Biz Marketing Success

by Susan Solovic
It’s so simple — yet brilliant: “Any time. On Time. All Time Air Conditioning.” I saw this printed on a van in the parking lot of a gas station in West Palm Beach, Florida. The temperature was in the mid-90s with extremely high humidity. Think about what happens when your air conditioning goes out during the height of the summer months.Read the full article