Umbel Helps Brands Decipher the Massive Amounts of Facebook User Data Available to Them

by David Cohen
The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That's where Umbel comes in. Umbel CEO H.O. Maycotte spoke with AllFacebook about his company's "passion for data," and how it s ...Read the full article